A501, EKA
Start Date:
16.06.2023
Start Time:
17:30
End Date:
16.06.2023
On Friday, the 16th of June, at 17:30, MARTYN ROBERTS, the founder of Fashion Scout, will be giving a lecture at EKA (room A 501). The lecture is part of the Transform4Europe Week program.
Over the past 17 years, Martyn has developed Fashion Scout into one of the world’s most recognised and acclaimed independent platforms for international fashion designers, and the largest independent platform at London Fashion week under Martyn’s direction, Fashion Scout has also delivered showcasing events and Business Accelerator Programmes in UK, France, Estonia, Serbia, Slovenia, Turkey, Armenia, Kenya, Sri Lanka and China.
The masterclass, titled BRAND POSITIONING AND IDENTITY, BUILDING VALUE AND BRAND COMMUNICATIONS, will explore how emerging fashion and accessories brands can build their brand identity, creating value for their clients and communicating this in crowded media scene. Martyn will delve into how emerging brands have successfully developed their brand positioning, how to identify target markets and how to price their designs. This is a subject he has delivered and discussed at leading universities and fashion weeks around the world.