Õppeaine sisaldab moekaupade sisseostmise ja jaemüügi põhimõtteid, nii suurte kui väikeste jaemüüjate, füüsilise poe kui e-poe keskkonda. Loengutes õpitakse avastama uusi ja ka traditsioonilise moe jaemüügi vorme. KURSUS ON INGLISE KEELES/ THE COURSE IS IN ENGLISH
Juhendaja/Lecturer: Miguel Martins, University for Creative Arts. Miguel Martins leads BA (Hons) Fashion Buying Retail Management course at UCA Rochester, where he teaches retailing, marketing and strategy. http://www.uca.ac.uk/staff-profiles/miguel-martins/
Content of the course:
· Scope and scale of the fashion retail industry
· How to create a fashion brand?
· How to understand the fashion consumer behaviour
· The fashion retail Supply Chain
· Trend Forecasting and Fashion Buying
· Store economics and retail pricing
Toimumise aeg: 18, 19, 20, 21, 24, 25, 26, 27.04 kell 17.30-19.45, ruum 405
Date, time and place of the course: April 18, 19, 20,21, 24, 25, 26, 27 from 17.30 to 19.45, in room 405, Estonia pst 7 / Teatri väljak 1.
Maht: 3 EAP, 24 kontakttundi
Volume of the course: 3 ECTS, 24 contact hours
Hind: 180 eurot
Price: 180 euros
Registreerumine vormi kaudu/ registration via form SIIT
Info ja registreerimine/info and registration: pirje.kovatomas@artun.ee / +372 626 7327