How to Export Design? Seminar on Creative Entrepreneurship for Academic Staff

Seminar on design export and creative entrepreneurship to academic staff by a leading Nordic design agent Jenni Moberg (FIN). The goal is to give an overview of the challenges creative entrepreneurship faces today, to find solutions to these challenges and ways to support students’ entrepreneurship.

“When Finland sends its people, they are sending their best. They are sending Jenni who has lots of design experience, and she’s bringing this experience with her. She’s bringing knowledge. She’s bringing professionalism. She’s the friendliest design agent you can imagine!” Kristjan Mändmaa, Dean of Design Faculty

Date: March 2, 2017 in the EAA Faculty of Architecture, Pikk 20, room P-310.

Topics:

• Entrepreneurs’ identity, entrepreneurship and business planning today.
• Surviving, growth, and reaching the international markets.
• Successful PR/Communication and branding leads to further business with licensing.
• Implementing the entrepreneurial skills learning into creative studies curricula and support students in entrepreneurship.

Jenni has been working as a leading Nordic design agent in her own company 0.7 design for the past 10 years matching talented Finnish and Estonian craftsmen and design companies with companies interested in Nordic design located mainly in Japan. Starting from zero, she has created a network of about 200 companies that work as importers, distributors, shop owners etc. The past two years she has been the vice president of AGMA ry, participating actively in developing the network of agents and managers in creative fields in Finland.

REGISTRATION http://bit.ly/2kZxKAJ until February 20th.

TIMETABLE

9:45-10:00

Welcome Coffee

10:00-11:30

I session: Entrepreneurs’ identity, entrepreneurship and business planning today.

11:45-13:15

II session: Surviving, growth, and reaching the international markets.

Lunch Break (on your own)

14:00-15:30

III session: Successful PR/Communication and branding leads to further business with licensing.

15:45-17:15

IV session: Discussion: how to implement the entrepreneurial skills learning into creative speciality’s curricula and support students in entrepreneurship.

The seminar is free for the participants. The event is organized by Open Academy of EAA. The seminar is supported by The European Social Fund.